Mark Truss

Vice President

Mark joined Galileo with over 40 years of quantitative research experience across leading insight companies and advertising agencies, most recently as the Chief Research Officer of VML – one of the world’s largest marketing and communications agencies. Mark has a passion and reputation for combining the rigors of traditional quantitative methods with the depth of understanding achieved through psychologically rooted qualitative techniques, and the opportunities of emerging, modern approaches.  The combination uncovers hidden truths about consumers, cultures and brands that drive impactful communications.

Mark is an active contributor within the research industry as a member of the Board of the ANA’s Educational Foundation (AEF), Board Chair and leader of Creative Council of the Advertising Research Foundation (ARF), and co-chair of the Ad Council’s Research Committee. He has served on juries for the Effie’s, ANA Echo awards, ARF David Ogilvy awards and the Jay Chiat awards.  Mark also serves as an Editorial Review Board member for the Journal of Advertising Research (JAR).  Mark is a recipient of the AEF Talent Champion award and the ARF’S Great Minds award. His work has been covered in numerous news outlets including The Wall Street Journal, Buzzfeed, Ad Age, Adweek, Time, and Newsweek, and has been a guest on the Radio 702 Guest AdFeature podcast, the Confessions of a Marketer podcast, and PBS’s Charlie Rose.  Mark is also a long-time Adjunct Professor at Columbia University and NYU teaching research and insights, and consumer behavior to graduate students.