INSPIRATION & MissioN
Like Galileo himself, we have a fearless commitment to exposing what others cannot see; to illuminating truth, however controversial, however obscured from plain sight.
All truths are easy to understand once they are discovered; the point is to discover them.GALILEO GALILEI
Our mission is threefold: to harness the power of academic and therapeutic psychology to deliver greater insight and business understanding for our clients; to deliver a quasi-therapeutic experience for our participants (when needed); and to bring professional and personal reward to our team.
We further support this mission in the way that we work: Our work practices differ dramatically from those of other research companies, to enable us to deliver the best thinking for our clients, and the best professional experience for our teams:
Every project is staffed with two experienced moderators and strategists, highly trained in our psychology-based approach, experienced in uncovering subconscious truths as well as conscious rationales.
Our moderators are totally immersed in all stages of the project – from kick off to moderating all English-speaking interviews, to conducting all analysis and delivering the presentations.
Our teams typically work on just one live project at a time, so they can give it their full focus – unlike the typical industry model of juggling 4-5 projects concurrently!