Becky Hilferty

Senior Director – Quant

Becky is a bit of a chameleon, with over 20 years of research experience spanning quant, qual, healthcare, CPG, and business development. Before joining Galileo as Senior Director, Becky held senior roles at firms including Egg Strategy and Branding Science, managing multi-year, multi-method engagements for leading healthcare and consumer brands.​

A graduate of the University of Delaware, she brings a business-minded approach to research, translating insights into clear, actionable strategies.​

Becky is well-versed across therapeutic areas, audiences, and methodologies, with a particular strength in leading complex, high-stakes research programs that span markets and methods. Her expertise in advanced analytics (including Conjoint, MaxDiff, TURF, Segmentation, and Driver Analysis, among others) equips clients with the insight to make confident, high-impact decisions across the brand lifecycle, from positioning and portfolio design to commercialization planning.​