Jen Gzesh

Director, Strategic Consulting

Jen is an accomplished researcher and strategist who holds a master’s degree in Design Thinking, a discipline that encourages organizations to focus on the people they’re creating for. Her approach to research is founded on the principle that to solve business challenges, the first question should always be “What’s the human need?” Over the past decade, her highly empathetic nature combined with an endless curiosity and knack for innovative problem-solving have allowed her to successfully guide clients toward meaningful brand transformations based on discovery of deep, human truths. She is passionate about accurately representing the voice of the customer and knows the value of a good story. This often leads to delightful “extras” in her deliverables such as rich graphics, multimedia integration, and curated metaphors.