Galileo Research & Strategy Consultancy
We are a psychology-based research and strategy consultancy, harnessing leading edge theory and practice from academic and therapeutic psychology and behavioral science to create an advanced, unique approach to market research, in healthcare and other high-consideration categories.
Recognizing that 90% of decision-making is subconscious, our approach accesses the underlying associations, desires and fears – based on ‘hard-wired’ cognitive biases – that drive behavior, as well as participants’ conscious, justifying narratives, beliefs and motivations.